The presence of e-commerce is always considered a threat to offline retail store owners. They are afraid of losing visitors because now people prefer everything practical so they will prefer shopping at online stores. However, a survey conducted by TimeTrade shows that people still prefer to buy goods in a physical store rather than in an online shop. They usually look for product prices online, but then still buy the product in a shop or mall. Aside from that, see the best self storage hk service if you need secured storage for your merchandises.
The phenomenon of e-commerce should not be an obstacle in attracting visitors to your store. Here we provide some tips to help you increase the number of visitors in your physical store.
Increase the Role of Your Store Employees
Your shop employee is your representative who is dealing directly with customers every day. The decision to purchase your store visitors can be influenced by your store employees. They are people who must be able to explain the benefits and content of your product to prospective customers. Therefore, you should not only make them as salespersons who motivate visitors to buy your products, but also as consultants who can explain your products in detail to visitors.
Teach your employees how to greet visitors, answer visitor questions, and help visitors when they have difficulty finding products. Make sure your employees can face visitors who submit complaints well. The hospitality of your employees can be a factor that makes customers want to come back to your store.
Allow Customers to Try Your Product Directly
Attractive design and a variety of advanced features in your offline retail store can certainly attract the attention of those who see it. However, your shop visitors need more than that. They come to your store, hoping to be able to try your product directly. Therefore, make it easy for visitors to experience the use of your product before they buy it.
This can not only be done in clothing or shoe stores, but also in any type of shop.